EP94 - Lamar Advertising VP of Digital Growth - Ian Dallimore
Ian Dallimore is Lamar Advertising\u2019s Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn\u2019t start with a typical agency job. \n\nA New Orleans native, Ian\u2019s original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he transferred to Louisiana State where he graduated with a degree in marketing.\n\nHe moved into minor league baseball, taking marketing roles with AAA affiliates of the Atlanta Braves and the Houston Astros.\n\nIan pivoted into OOH advertising with Lamar, rising from strategist to where he is today.\n\nIan Dallimore stops by to chat about growing up in New Orleans, running marketing for minor league baseball teams, why Michael Jordan is the GOAT, and working for Lamar Advertising. And be sure to check Ian\u2019s podcast, the Digital Dirt Podcast\u2014featuring conversations with inspiring and influential thought leaders from the advertising world.\n\n**Subscribe to the Media People Newsletter**\nmediapeople.beehiiv.com/subscribe\n\n**Listen & Subscribe**\nwww.mediapeople.ca\nwww.youtube.com/@mediapeoplepodcast\nwww.instagram.com/vicgenova/