EP92 - PHD Canada Managing Director, Marketing Science - Matt Devlin
Science has always played a role in marketing\u2014whether it be focus groups, surveys, or any other form of research. But the marriage between the two disciplines has grown increasingly closer over the years. So much, that it has formalized the role marketing science plays in advertising.\n\nAnd PHD Canada has entrusted Matt Devlin, to handle this for their roster of clients.\n\nMatt is their first Managing Director, Marketing Science, where he\u2019s responsible for connecting media investments back to their results.\n\nAn Ottawa native, Matt left capital city to attend university in Toronto. But unlike most students who enter with a major, Matt used his first year to dabble in a variety of different classes before settling on a degree in Cinema Studies and Semiotics.\n\nAfter graduation, Matt relocated to the United Kingdom, taking his first media role at Zenith Optimedia\u2019s London office. \n\nHe moved back to Canada and continued with Zenith at their Toronto office.\n\nHe was let go by Zenith, but picked up by PHD where he continues today.\n\nMatt Devlin stops by to chat about growing up in Ottawa, being the youngest of five siblings, the differences between Canadian and UK media life, and the increasing role marketing science plays in advertising.\n\n**Subscribe to the Media People Newsletter**\nmediapeople.beehiiv.com/subscribe\n\n**Listen & Subscribe**\nwww.mediapeople.ca\nwww.youtube.com/@mediapeoplepodcast\nwww.instagram.com/vicgenova/