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Have you ever viewed a science, history, or geography video on social media? Of course you have. They\u2019re everywhere. Then it\u2019s likely you\u2019ve seen something produced by Steve Hulford\u2019s company, Underknown.\n\nUnderknown is a next-generation digital media company operating 40+ owned & operated video channels on social media. With 50 million followers and 120 million active monthly viewers, you might be familiar with some of their brands including \u201cWhat If\u201d and \u201cHow To Survive\u201d.\n\nSpecial interest video content is something Steve has always been passionate about. One of his first forays into media was a self-produced documentary called \u201cReal Travel: 60-Days in Indonesia\u201d.\n\nAs a storyteller, Steve\u2019s career has always been close to sports media\u2014whether it was working for TSN, SportsNet, or the now defunct Quokka Sports. As an entrepreneur, he was one of the first to see the opportunities the internet could bring to fantasy sports and brands.\n\nSteve Hulford stops by to talk about growing up in Waterloo Ontario, his time as an elite swimmer, and his professional ventures in the digital media and content space. \n\nwww.mediapeople.ca\nwww.instagram.com/vicgenova/