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Entrepreneurship is something that was engrained in Jerrid Grim\u2019s psyche from an early age. In fact if you ask Jerrid, he\u2019ll tell that his younger self believed that starting a business was the only way to make money.\n\nA native of suburban, Edmonton, Jerrid\u2019s first job was a local flyer route. But unlike most kids who are stuck spending hours bundling flyers before lugging them out for delivery, young Jerrid outsourced part of the labour to his sisters\u2014essentially turning his first job into his first ever managerial role.\n\nAfter high school Jerrid enrolled at the Northern Alberta Institute of Technology, where he studying marketing.\n\nAfter graduation he landed a job selling advertising space on bike racks throughout Edmonton. With little structure, it was the type of role that required an entrepreneurial mindset for success. \n\nFrom there he moved over to Pattison Outdoor, one of the latest outdoor advertising companies in Canada. \n\nJerrid had planned to take a year off to backpack Europe. The only problem? A senior role at Newad presented itself just as he was getting ready to leave. He convinced Newad to hang onto the job, and returned a year later into a VP position.\n\nIt was during his time at Newad where he was handed a massive branded content opportunity. Both the client and the dollars were big, but the process of getting the campaign live proved to be both costly and cumbersome. Jerrid saw these hurdles as a business opportunity. Clients wanted to spend more on branded content, but the ability to scale and report efficiently across multiple partners was difficult. And just like that\u2014the idea for Pressboard was born.\n\nWe sit down with Jerrid Grimm, Pressboard CEO and Co-Founder. If you\u2019d like learn more about the company then open up your podcast app and search for \u2018The Science of Storytelling\u2019, the official Pressboard podcast that brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.\n\nPressboard\nhttps://www.pressboardmedia.com\n\nVictor Genova\nIG VicGenova\nwww.mediapeople.ca