Media Masters - Will Welch and Adam Baidawi

Published: Oct. 27, 2021, 1 p.m.

In a special edition, we\u2019re joined by the new editorial leaders of GQ. Established in 1957, the iconic men\u2019s fashion and style title has a global reach of 10m in print, and over 50m online. Joining from New York is global editorial director Will Welch; and from London, deputy global editorial director Adam Baidawi. Will was previously the editor of GQ America; and Adam was previously editor of GQ Middle East, moving from Dubai to London to take the role. Both newly-promoted to deliver publisher Cond\xe9 Nast\u2019s new digital-first strategy, the pair immediately made their mark with a special issue - in which 17 of the brand\u2019s international editions joined forces to simultaneously publish The Weeknd on September\u2019s cover. In this in-depth interview, they pay tribute to Dylan Jones who left the UK editor\u2019s chair after 22 years; share their plans to \u201charness the power of global unity\u201d and end the era of local editions \u201ccompeting\u201d against one another for stories and interviews; and share insight from their strategic pivot to digital - with the \u201cphysical glossy magazine\u201d always being \u201cthe shining diamond at the center of what we do.\u201d