Media Masters - Warren Webster

Published: June 17, 2021, 10 a.m.

Warren Webster is chief executive of Atlas Obscura. Founded in 2009, the online guide to the world\u2019s \u201cwonders and curiosities\u201d has a reach of 6m monthly visitors, is one of the most popular travel websites in the world and boasts a submission-based catalogue of more than 22,000 places, 11,000 stories told and over 1,000 global experiences. Joining in 2020, he previously held senior leadership roles at Coveteur, goop and Patch - and in 2010 was named one of the \u2018Most Powerful People in Media\u2019 by Arianna Huffington. In this in-depth interview, he shares an exciting new chapter for the business, following Airbnb\u2019s recent $20m investment; argues the global pandemic has somewhat counter-intuitively given them their strongest financial and audience success so far; and reveals their exciting plans to grow the scope of the company - with a new app and a book \u2018Gastro Obscura.\u2019