Neil Brown is president of The Poynter Institute for Media Studies. Founded in 1975, based in Florida and with a team of over 50 people, the Institute aims to \u201cimprove journalism and strengthen democracy around the world\u201d.\xa0 Joining as president in 2017 after 24 years at the Tampa Bay Times (seven of which as editor) while under his leadership the title won dozens of awards, including six Pulitzers. In this in-depth interview, Neil argues that media organisations shedding journalists is placing journalism itself in peril, and undermining democracy; charts the progress of PolitiFacts, their fact-checking tool which rates politicians\u2019 claims on their \u2018Truth-O-Meter\u2019; and describes the key role fact-checking and media ethics will play during the forthcoming US Presidential election - where the sitting President seemingly \u201chas little regard\u201d for either.