Matt Kelly is Chief Content Officer at Archant, and Editor of The New European - launched as a four edition \u2018pop-up\u2019 national \u201cnewspaper for the 48%\u201d who voted to remain in the EU. Its first edition sold 40k copies, is now on a permanent footing with a weekly distribution of 75k, and earning the prestigious \u2018Chairman\u2019s Award\u2019 at the National Press Awards along the way - with Matt himself winning \u2018Pioneer of the Year\u2019 by the Society of Editors. In this in-depth interview, Matt talks through the lightning-speed launch - from a \u201ccrazy idea\u201d email to his bosses at Archant to publishing the first edition just nine days after the 2016 referendum result; discusses whether his paper can ultimately help block Brexit or secure a second referendum \u2013 and whether it can even survive March 2019 if Brexit stays on track; his career to date including 18 years in senior roles at The Daily Mirror; and his evolving style of campaigning journalism \u2013 arguing the whole existence of his paper is \u201cto give people hope\u201d - and explains why he still believes more than ever that Brexit will not actually happen.