Ken Hertz is an entertainment lawyer and prominent Hollywood dealmaker. A senior partner in Hertz, Lichtenstein and Young, he counts Will Smith, will.i.am, Gwen Stefani and Celine Dion among his clients. He also founded brand agency MemBrain, which advises the world\u2019s most recognised brands, including McDonald\u2019s, Hasbro and Intel. In this in-depth interview, he describes the brutal truth of the \u201cfame lottery\u201d, reveals what it really takes to make it in Hollywood \u2013 and argues that now is the time \u201cwhere anyone can truly be anything\u201d.