Media Masters - Juliet Kinsman

Published: April 29, 2021, 8 a.m.

Juliet Kinsman is sustainability editor at Cond\xe9 Nast Traveller. Founded in 1997, the luxury magazine has headquarters in New York and a monthly readership of over 5 million. Joining the UK team last year with this first-time title, Juliet has been a leading voice for the travel media for more than two decades as a successful author, writing columns for The Telegraph and as resident expert on BBC Radio London. As founding editor of Mr & Mrs Smith she was instrumental in creating a disruptive editorial brand, transitioning published hotel guidebooks into an award-winning online authority. In this in-depth interview, Juliet shares her hopes to inspire real change through \u201chonest writing\u201d about the travel industry \u2013 that sustainability is not \u201canti-flight,\u201d but helping tourists become aware of the socio-economic impact they\u2019re having on the environment, local economy and indigenous people; details the depth of the cataclysmic impact the pandemic has had, and the importance of educating and encouraging consumers to make better decisions; and reflects on why she remains hopeful for the industry\u2019s future, arguing that travellers can play their part in helping the sector recover with a \u201cpostpone don\u2019t cancel\u201d attitude.