Darren Marble and Todd Goldberg are co-founders of the TV show \u2018Going Public.\u2019 The series streams on the \u2018Entrepreneur\u2019 platform and charts the rise of founders on their capital-raising journeys - uniquely allowing viewers to \u2018click-to-invest\u2019 in the featured companies in real-time, live, while they watch the show. They\u2019re currently halfway through season one and have already bagged 10 million views, 25 million ad impressions and 200k website visits - as well as raising over $10 million so far for the companies taking part. In this in-depth interview, they talk through their five-year journey of bringing the show from an idea to fruition; delve into why they engaged a \u2018digital first\u2019 broadcast strategy - and how the platform gives them to freedom \u201ccreate content which is both entertaining & actionable;\u201d and discuss their ambitious plans to ultimately rival globally recognisable brands such as \u2018Shark Tank\u2019 - guided by their deep access to data-driven insights revealing how viewers interact with the platform.