Caroline Norbury MBE is founding CEO of Creative England, whose purpose is to 'accelerate talent and ideas\u2019 across the media industry. Funded by both public and private investment, the not-for-profit company emerged in 2011 after the government closed the UK Film Council; and so far has invested \xa340m to secure over 1,000 jobs - largely outside of London - across gaming, film, digital, and production services. In this in-depth interview, Caroline contends that Britain\u2019s creative sector is at risk if we don\u2019t embrace diversity, and passionately argues for supporting creatives who live outside London \u2013 because, "talent is everywhere, but opportunity isn\u2019t."