Carl Johnson is Founding Partner and global CEO of Anomaly, an award-winning advertising agency with over 600 staff, and offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Launched in 2004, their name is a direct response to the \u201cbroken\u201d traditional agency model, and the \u201cblurring of the borders\u201d between previously separate disciplines such as advertising, branding, marketing, social media and PR. In this in-depth interview, he pulls back the curtain on some of the most successful global campaigns; argues the industry is facing existential and commercial challenges like never before; warns agencies failing to embrace fundamental change they face ruin; and shares his hope of continued success in spite of the \u201cglobal uncertainty\u201d caused by Brexit.