Media Masters - Alan Hunter

Published: July 26, 2019, 8 a.m.

Alan Hunter is head of digital at the Times and Sunday Times. Joining in 2001, he was appointed editor of News Review in 2010 and led their coverage of the London Olympics and the killing of Osama bin Laden. He became their \u2018digital guru\u2019 in 2013, and they were the first newspaper to announce that digital subscriptions had overtaken print. In this in-depth interview, Alan reveals how increased engagement from journalists deepens their relationship with readers, explains why taking the emphasis away from breaking news actually increased subscriptions, and recalls how inspiration for their popular \u2018Walking the Dog\u2019 podcast came when his family adopted a puppy.