Martin spent over a decade working for some of the biggest names in German media, including the Financial Times, Gruner + Jahr, and Capital Magazin. In 2021, frustrated with \u201cwasting time sifting through the overwhelming \u2018wild west\u2019 news feed\u201d and the escalating problem of misinformation \u2013 he founded the app Informed.
Starting as a newsletter, he saw the potential to move beyond the convenient curation of news for the reader and realized that important journalism was being lost, and the opportunity of holding power to account was being eclipsed by a news feed of vanilla content. Now a successful app, Martin deliberately employs a human curation team \u2013 giving access to paywalled content for no extra charge.