Have you ever been in a sales call and wondered if the customer cared about what you were saying? Have you walked out of a meeting no knowing if what you said had effect on the client? Dr. Jack Schafer spent 20 years in the FBI studying people , behavior and the art of winning people over as he was tasked to find spies befriend them and turn them against their own countries. He knows a thing or two about reading people , influencing people and consequently getting what he wanted. In episode #8 we take a deep dive into this topic and a handful of concepts he covers in his book " The Like Switch " an Ex FBI Agents Guide to Influencing , Attracting and Winning People Over. These little details are what can take your sales game up to the next level no matter the industry you work in.