#3 : Matt Dixon on all things Challenger Sale , building constructive tension and how to win in todays selling environment
In this Episode of the Podcast we talk with NY times and international best selling author Matt Dixon about his book The Challenger Sale. The Challenger Sale Released in 2011 and has sold over half a million copies. Matt takes us back stage and he tells us about the inner workings and years of data backing the idea around the challenger sales rep. He does a deep dive on how to adopt these sales strategies and develop and integrate the challenger mentality into your own business and every day sales activities. Matt also touches on what it means and how effective it is to have the ability to teach , tailor and take control and more.