Inside Spotify's Vision for Audio Creators
Spotify is doubling down on investing in creators. Within the past week alone, the music giant both launched its own live audio app, Greenroom, to directly compete with Clubhouse and acquired an audio news feed app, Podz, to improve creator discovery. But while these moves might seem sudden, Spotify\u2019s Chief R&D Officer Gustav S\xf6derstr\xf6m has been thinking about Spotify\u2019s unique role in the creator economy for a while. \n\nGustav has been with the company since it was a 30-person team in Stockholm, and has a valuable bird\u2019s eye view of the company\u2019s product vision and strategy as a leader of teams across Product, Design, Data, Technology and Engineering. He also reports directly to Daniel Ek, Spotify\u2019s CEO and co-founder.\n\nIn this conversation, we talk to Gustav about what he\u2019s keeping a pulse on these days; NFTS? Interactive audio? Bundles? \n\nWe also talk about: \n\nHow he sees Spotify fitting into the creator economy through their Open Access Platform\nWhy the Spotify doesn\u2019t believe in taking an \u201cApp Store cut\u201d from creators \nThe company\u2019s ethos around building \u201cvoluntary\u201d features \nWhy he\u2019s excited about the business model of NFTs \nThe demand for live audio and why it\u2019s bigger than people thought \n\nWe hope you enjoy this conversation with Gustav as much as we did!