#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream
Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies\u2014how and why they make strategic decisions. He\u2019s also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies.\n\nIn this conversation, we talk to Alex about:\n- Why the creator economy went mainstream, and how Big Tech\u2019s attitude toward it shifted \n- Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting \n- His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies\n- The pros and cons of monetizing through advertising versus subscriptions, and \n- His personal strategies to avoid burning out\n \nBrought to you by Means of Creation, an Every newsletter\nhttps://every.to/means-of-creation\n\nMusic by Keizo Fish