#25 Joshua Cohen on the Professionalization of the Creator Economy
Joshua Cohen is the cofounder of Tubefilter, the go-to source for creator economy news and insight. He also co-founded the Streamy Awards \u2014 an annual event considered to be the Grammys for online video creators.\n\nFounded in 2009, Tubefilter and the Streamy Awards have been pivotal for the legitimization of the creator economy. The Streamy Awards have been recognizing creators and online business trends long before it was considered a serious industry and it had nearly 7 million views in 2019. \n\nCurrently, Tubefilter also runs two popular series profiling YouTube and TikTok millionaires, and releases Tubefilter Charts. Joshua also co-hosts Planet Upload, a podcast dissecting the creator economy. \n\nIn this interview, we are going to talk to Joshua about:\n\nHow content creation became a legitimate business\n\nCreator wellness and the commonalities shared by successful content creators\n\nHow content creators and their business models have changed over the years\n\nHow YouTube has remained dominant as a social media platform\n\nThe changes in platforms\u2019 creator strategies over the years \n\nAnd more!