Episode 97: Whats in a Brand Name?
\u201cA rose by any other name would smell as sweet.\u201d\xa0 Right?\xa0 \xa0If you work in marketing sooner or later you\u2019re gonna get the assignment of naming something. Maybe it\u2019s a new program, a new product or even the company itself \u2014 But why do names matter so much?\xa0 Would Apple be as powerful if it were named Orange back in that garage?\xa0 And is there any science to naming things?\xa0 We\u2019re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio.\xa0 We\u2019ll also run down who\u2019s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!