Episode 88: The Other Side of the Sword
May The Best Brand Win - Episode 88: The Other Side of the Sword
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One goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc. \xa0And marketers are pretty good at cutting. \xa0But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she\u2019s unemployed with a good-sized crisis on her hands. \xa0So when is the decision to stay quiet better than saying something? \xa0We\u2019re going to talk about this and the many fascinating overlooked aspects of communications \u2014 when the whole thing goes south on you. \xa0All this plus a look at who\u2019s winning and losing on the next Razzy-nominated award-winning episode of May the Best Brand Win on Entertalk Media.