Episode 87: GDPR - The Consumer Strikes Back
Episode 87: GDPR - The Consumer Strikes BackHear more shows like this at https://entertalkradio.com/maythebestbrandwin
On May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we\u2019re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could\u2019ve just handled it by being less creepy and invasive. Way to go digital marketers! We\u2019ll also hit who\u2019s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as \u201cnot nearly as creepy\u201d (NNAC).