Episode 80: The T-Word
Generally, consumers (both b2b and b2c) do NOT trust marketing.\xa0And WHY would they? We have created a\xa0society where companies think it\u2019s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or\xa0prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs? \xa0We\u2019ll dig into those big questions and more\u2014and we\u2019ll also talk about who\u2019s winning and losing this week in marketing. So join me for another ESPY-winning episode of May the Best Brand Win on Entertalk Media.