Episode 177: Big Data, Big Lies
There are many myths in the profession of marketing, but none as great as big data. They say \u201cbig data helps to elicit customer insights in real-time.\xa0Therefore, marketers can understand the tastes and preferences of their target\xa0audience.\u201d \xa0Uh-huh. \xa0So let\u2019s dispel this nonsense and get down to what marketers like you should be doing. \xa0Join me for another Nobel Prize winning episode of May the Best Brand Win only on Entertalk.