Episode 176: Web Words
As society has advanced so has our ability to command language. Today words still matter in marketing. \xa0Everything we do starts with words because our THOUGHTS start with words.\xa0One of the key tenets of StoryBrand is \u201cpeople buy products and services only after reading the words that make them want to buy\u201d \xa0 So if everything begins with words, then why do SO many websites fail to communicate clearly? \xa0We\u2019re going to look at why and give you some tips on HOW you can do a better job with your words on the show the Taliban calls \u201can abomination from the heart of the Great Devil himself\u201d May the Best Brand Win only on Entertalk.