Episode 160: Making Sure Your Price is Right With Science
Episode 160: Making Sure Your Price is Right With Science
If you study marketing, you know about the four P\u2019s.\xa0 One of those P\u2019s is PRICING.\xa0 And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga.\xa0 Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We\u2019re going to talk about pricing, baby and Per is going to show us the science behind it.\xa0 We\u2019ll also hit who\u2019s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk.