Episode 155: The Dangers of Media Wordplay
You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience.\xa0 Words matter.\xa0 Putting them together one way leads to a logical calm decision-making public.\xa0 Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD.\xa0 We\u2019ll talk about the subtleties of word play \u2014 how they do what they do and how YOU can make sure they don\u2019t do it to you or your family. (See what I did there).\xa0 We\u2019ll also hit who\u2019s winning and losing this week on another amazing and educational episode of May the Best Brand Win on Entertalk!