Everything in marketing starts at the same place \u2014 words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a \u201cgoing out of business" sign for a company. In this episode, we\u2019re going to talk about words and why they still matter in a world of puppy videos. We\u2019ll also hit who\u2019s winning and losing and have all sorts of \u201csanitized for your protection\u201d fun on the next coronavirus-free edition of May the Best Brand Win on Entertalk!