Episode 148: The Confusion and Power Around Free Stuff
Episode 148: The Confusion and Power Around Free Stuff
Now that we\u2019re in full swing political season for the primaries, lots of stuff is being promised as \u201cfree\u201d. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we\u2019re going to talk about free and when it benefits a brand and when it hurts one. We\u2019ll also dig right into who\u2019s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!