To me, marketing should always be great. After all, we\u2019re telling powerful stories about the customer\u2019s favorite subject \u2014 themselves and their own needs. So they\u2019re locked in. But when you look around at all of the thousands of marketing messages bombarding us every single day, they are telling a different story \u2014 a confusing story all about the company and ITS needs with ZERO mention of you. Big problem. So we\u2019re going to talk about this topic and before it\u2019s over Santa Scott is going to leave some useful tips on how to create really great marketing in 2020 for you! So tune in for another potentially amazing episode of May the Best Brand Win on Entertalk!