Episode 123: Rage Against the Machine Language
As Google will be quick to point out, yes, a machine can more quickly identify shapes, categorize things, and not miss any. Much better than our feeble human brains can do these simple tasks. But here comes the million dollar question \u2014 IF marketing organizations had more personalized, custom information about their customers, would it REALLY matter? Would we REALLY be smarter? Or would we still send out more e-mails, cram people into funnels and really use the technology to just do more stuff, more frequently and poorly. Because as I see it, that\u2019s what is happening with machine learning. \xa0Listen to me rage against this machine that will be used to further destroy marketing\u2019s reputation out there.\xa0 Oh, and of course, we\u2019ll bake up a fresh batch of Winning and Losing this week as you join me for another fantastical episode of May the Best Brand Win on Entertalk.