Episode 118: More Than Brand Awareness
Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I\u2019ve noticed that some in the profession say that PR isn\u2019t about generating sales, it\u2019s about brand awareness.\xa0 That is actually true, but it\u2019s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort.\xa0 We\u2019ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of the Nobel Peace Prize nominated podcast, May the Best Brand Win only on Entertalk.