Something happens to people when they become educated and learn a bunch of new fancy-sounding words.\xa0 They use them in their writing.\xa0 String enough of them together and you\u2019ve got a big old mess that no one will understand.\xa0 Why does this happen?\xa0 HOW does this happen?\xa0 And how can you as the voice of reason for your company\u2019s marketing & communication efforts make sure it\u2019s not happening at your place?\xa0 We\u2019ll dig into all of this plus a fresh look at who\u2019s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.