Episode 115: What's in a Rebrand?
Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.\xa0\xa0We do it all the time - but why?\xa0\xa0and how?\xa0\xa0And what makes a\xa0rebranding effort work?\xa0\xa0We\u2019ll hit all of that and more as well as delve deep into who\u2019s winning and losing this week in marketing & communications.\xa0\xa0So join me for another whirlwind,\xa0Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!