This isn\u2019t the \u201cwhen a man loves a woman, they share a very special kind of hug\u201d talk, but it\u2019s important nonetheless. Managing great relationships is the goal of all comms programs so in this episode we\u2019re going to tackle how this is done both with client relationships (external and internal) and with the audiences we\u2019re trying to reach. Get ready to change your relationship status from \u201cit\u2019s complicated\u201d to \u201coh, I\u2019ve got this\u201d as we hit this topic and also discuss who\u2019s winning and who\u2019s losing the wonderful technicolor world of marketing and communications.