06/30/17 Episode 57: Feels Like the First Time
Everyone remembers their first time\u2026.marketing something.\xa0The message was so new, so innocent and everything was just\u2026perfect.\xa0Well, a few years later and let\u2019s face it, you\u2019ve grown tired of all of that pesky \u201cmessage consistency\u201d and you (or the Board of Directors) feel a need to \u201cchange it up\u201d or \u201crefresh the brand.\u201d\xa0 This can be good and it can be as disastrous as your first time probably was.\xa0Join me on the next edu-taining episode of May the Best Brand Win and learn when to stick with your brand and when to slap on another coat of paint.\xa0We\u2019ll also dig into who\u2019s winning\xa0and losing so you don\u2019t want to miss it!