06/16/17 Episode 55: What You Know For Sure That Just Aint So
My fellow Missourian Mark Twain wrote and said a lot of great things, but my favorite has always been \u201cIt ain\u2019t what you don\u2019t know that gets you into trouble. It\u2019s what you know for sure that just ain\u2019t so.\u201d\xa0\xa0 So certain are you? says Yoda.\xa0 \u2026And yet marketers trip over their own feet and step right in it with alarming frequency.\xa0 So in this episode of the Emmy-nominated May the Best Brand Win, we\u2019re going to do a bit more myth busting and shake up what we think we know about human behavior and these stimuli that we tell ourselves will create create the desired actions with our audiences.\xa0 And we\u2019ll delve into who\u2019s winning and losing too.\xa0 See you out there!