04/14/17 Episode 49: Spin Sucks
One of THE worst words in the history of public relations is \u201cspin.\u201d It\u2019s not a compliment. It means people think you lie for a living. Good PR people hate the word, but hate the practice more. Unfortunately, like NFL quarterbacks, there\u2019s a lot more bad ones than good ones out there. Join me for this episode of May the Best Brand Win where we\u2019ll dig into \u201cspin\u201d and show you why you should never do it. Of course, we\u2019ll hit who\u2019s winning and losing in the no-spin zone this week as well. \xa0So get ready for the truth, the whole truth and nothing but the truth on this next episode.