02/17/17 MTBBW: Episode 43: Under PRs Hood
Public relations isn\u2019t even 100 years old, yet it\u2019s still one of the most misunderstood and misused \u201carrows" in the marketing and communications quiver. What does it REALLY do?\xa0 Why should you use and when are the best times to use it?\xa0 We\u2019re going to demystify this profession and spin our way into oblivion on the next episode of May the Best Brand Win. And we\u2019ll also discuss the mass media and their role in PR as well as who is winning and who is losing this week. Join me!