01/27/17 Episode 40: Marketing v. Communications Making it All Work Together
Marketing, Communications, SEO, Public Relations, Promotions, Trade Shows \u2014 lots of arrows handled by many different archers out there but how does a company change\xa0their approach from a hit or miss arrow here or there to a volley that blacks out the sun?\xa0\xa0Ok, a little too much Game of Thrones there but you get the point \u2014 how do we\xa0bring this stuff together for maximum impact and effectiveness. That\u2019s the subject of today\u2019s show and of course we\u2019ll also touch on Who\u2019s Winning and Losing out there.\xa0\xa0So\xa0join me for the knock-down drag out fight of the century as marketing faces off against communications for control of the throne.