BROADCASTS.com

We are all time poor, but we\u2019re rich in expertise and compelling service offerings, so why not use your time smartly by installing your voice where your market plays?

Yes, podcasts are anything but new, but they are a mature content type every business should consider as part of their overall marketing and PR strategy.

Why? Well, for one thing, today, the barrier to entry, cost-wise, makes podcast production affordable if carefully managed.

Where to start

Seek out a trustworthy full-service podcast agency to create successful programming based on a concept that\u2019s steered by a content plan and podcast strategy.

The amount of information (products, services, topical industry-related themes etc.) you wish to share over time will determine the frequency at which you post. What\u2019s a non-negotiable, however, is frequency consistency.

Whether that\u2019s once a week, twice a month, once a month or once a quarter, stay true to your content calendar. If content is king, then consistency is right alongside it as queen. Do that, and you have a perfect podcast marriage.

Next, decide on what content you are comfortable with (interview-based, narrative or story-driven, or a mixture of the two). I can even take existing written case studies and white papers and turn them into synthetic voice narratives.

Having worked in the content marketing space for over two decades, I have acquired the expertise and experience to create, host and help amplify your work and interrogate, improve and evolve it.

My bottom line is that I love nothing more than helping unlock and promote people, products, businesses and innovation. What I love equally is producing and publishing podcasts.

Besides offering data-rich feedback, podcasts are a content type that, at minimal cost, can deliver impressive engagement.

With little or no exposure and the opportunity to start building a legacy archive that can be shared across all of your owned media platforms, why not run a short trial with me? Nothing ventured, nothing gained, right?

One size does not fit all

Diving in and establishing a profile can be daunting and expensive, but it needn\u2019t be.

If you already have a hosting platform, great. If not, I can help set these up for you.

These are the hosting platforms I use:

YouTube Studio account set-up cost to you: R1 500 \u2013 once-off
\nYouTube Studio hosting \u2013 monthly cost to you \u2013 none

Spotify and Apple Music account set-up  cost to you: R1 500\u2013 once-off
\nSpotify hosting \u2013 Monthly cost to you \u2013 none

Base fee per podcast recording, pre and post-production (including capturing, editing, 2 x reverts and uploading to YouTube Studio, Spotify and Apple Music \u2013 R2 500 per episode *

*This fee may change once the scope of work has been assessed, and based on frequency, tiered discounts may apply.

If you\u2019d like to know more and chat through the options available, drop me an email: jason@matters.co.za