Domain Alphas are founders whose edge lies in their domain knowledge, and their market-tested experience of solving problems for customers. Watch Rajinder Balaram & Vikram Vaidyanathan share their views on Domain Alpha founders, and trade great examples of how Domain Alpha founders build great businesses.\xa0
\n
\n1. Getting to PMF Faster: How the experience of building the ICICI cards business helped the founders of OneCard launch slow, but get it right faster
\n
\n2. Choose the Right Problems: How the founders of Country Delight didn\u2019t rush, and spent a significant amount of time understanding the market problems before scaling\xa0
\n
\n3. Know the Consumer Deeply: Why Ola Electric chose to build in two-wheeler EVs when everyone was betting on cars\xa0
\n
\nDomain Alphas are able to turn their unfair advantage into real success. As a founder, you have it, or you have to acquire it. What do you do if you don\u2019t have domain expertise?