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The Whole Truth Foods founder Shashank Mehta is a rare breed of a CEO who is also a creator. \U0001f31f A lifelong student of the content & community game, Shashank\u2019s content journey started as a stand-up coming on YouTube, long before he became the face of The Whole Truth.\xa0
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\nOn this episode of Matrix Moments, Shashank goes deep on content & community, sharing with candour in a deep chat with Vikram Vaidyanathan. Here are 4 big takeaways around building brands through content & community for founders:
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\n1.\u2060 \u2060Founders must be clear on the WHAT of their content marketing, the HOW is easier with modern tools & AI. \U0001f4a1
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\n2.\u2060 \u2060Transparency is the biggest tool in the content marketer\u2019s arsenal. Consumers are the best bullshit detectors in today\u2019s hyper-connected world. \U0001f440
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\n3.\u2060 \u2060Brand communities are more about GIVING than TAKING. \U0001f91d
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\n4.\u2060 \u2060ROI from Content Marketing shouldn\u2019t have a hard linkage to Sales: Founders must leverage content as an editorial lever, and not tactically link it to sales. \U0001f4bc
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\nIf you\u2019re a founder who wants to level up your brand\u2019s content & community marketing game, watch this episode as Shashank & Vikram\u2019s easy camaraderie uncovers the Whole Truth.\xa0