BROADCASTS.com

Well, this episode was a real monster, containing plenty of chewy insights and nutritious facts on the realities of running a WordPress marketplace with add-ons by third-party developers.
\nJames returns and explains the sad reason for his mysterious two month hiatus, putting Donnacha\u2019s gripes about relationship squabbles and man-flu into rather stark relief.
\nJames has a plan to get back into shape, because no-one who knows Jean is allowed to be out of shape. Donnacha agrees that having a friend like Jean, who possesses a perfect life, can be tough. James and Donnacha agree that a man who has no actual problems has no business being so wise. Fuck that guy.
\nDonnacha compliments James\u2019 studio design by calling him a twelve-year-old. The psychological impact of design upon performance. Spending obscene amounts of money on a microphone while children in Puerto Rico don\u2019t even have lapel mics.
\nGetting into the meat of the show, Donnacha refers back to last week\u2019s episode in which he and Mark tore into the realities of WordPress add-on marketplaces, resulting in a decision to somehow trick James, who owns just such a marketplace, to spill the real dirt.
\nWhere was James\u2019 business, Ninja Forms, when he and his business partner decided to open up and sell add-ons by third-party developers?
\nHow has that decision weathered the tests of time as the business has continued to grow?
\nWhat are James' future plans with regard to third-party developers?
\nHow Easy Digital Downloads inspired Ninja Forms original decision to embrace the add-on model.
\nHow a tweet inviting developers to submit add-ons resulted in their first third-party add-on just two days later - the MailChimp add-on by Pippin.
\nHow writing an add-on that ties into a third-party API, such as MailChimp, might actually be ridiculously easy, especially if you are already familiar with that API.
\nHow that gesture, by a well-regarded developer such as Pippin, was a bit boost to Ninja Forms.
\nHow a marketplace allows you to have third-party developers expand the functionality of your product in return for giving away that slice of your future potential profits, and why that makes sense for a small business striving to achieve big things.
\nWhy it makes sense to integrate your product, as quickly as possible, with as many CRMs and other services as possible, because you get to tap into their audience, and how it would be near impossible to create that many add-ons without third-party developers.
\nWhy you can\u2019t just hire some junior developer and have them spend all-day, everyday, banging out your own add-ons for all those services, and keep 100% of all those future add-on sales.
\nThe dangers of selling someone else\u2019s code under your brand.
\nWhat Ninja Forms expect from third-party developers, how the money is split, what their responsibilities are, and the level to which they must be familiar with the nooks and crannies of the services that their add-ons integrate with.
\nThe background of their most prolific third-party add-on developer.
\nWhat happens when a marketplace relationship goes sour, who gets to keep the kids?
\nThe one add-on that James really wishes they had built themselves, but it is still a mutually beneficial relationship when you consider the bigger picture.
\nDonnacha\u2019s favorite Ninja Forms add-on, Videomail, and why he thinks its current marketing is a big fat missed opportunity for both Videomail and Ninja Forms.
\nHow Ninja Forms $499 Agency membership, which includes unlimited use of all add-ons, works out for their third-party developers.
\nThe difference between Ninja Forms pricing and Gravity Forms pricing, and why James could not have aimed for the pricing he did if earlier WordPress products, in particular Gravity Forms, had not laid the foundation, and how future products by other developers will, in turn,