Why Empathy Is Essential to Selling
The term \u201cempathy\u201d is used to describe a wide range of experiences. Emotion researchers generally define empathy as the ability to sense other people\u2019s emotions, coupled with the ability to imagine what someone else might be thinking or feeling. In other words: The ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation. One of the most important things in the process of mastering the sales game is to study empathy not only as a feeling, but also as a mindset on how to solve problems, understand demands and present a solid proposal that helps your customers have the best solution for their needs. In this episode you will learn the full meaning of empathy in the sales world and how to use it to leverage your sales and impact in the world. Are you ready? Let's dive in!
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Biggest Takeaways:
- Empathy is defined as the ability to share and understand the feelings of another.
- Empathy is related to our emotional quotient or emotional intelligence.
- When we are dealing with our potential customers, our leads or prospects, they often make decisions and buy based on emotional reasons or rationale.
- Human beings justify that emotional buy using logic.
- It's important that we use both the logical left brain and the creative right brain, or the more intuitive, emotional side of things.
- This is all about understanding, being able to use your brain to logically understand another person's perspective about what's happening from a situation.
- Empathic concern is really about the ability to sense to have an understanding, but really, it's about sensing.
- Empathy is not just about timing.
- Empathy is the basis for really solid communication.
Highlights:
- What is empathy [00:51]
- Three main types of empathy [01:09]
- Three different ways that we process emotional information [02:11]
- The whole point of having empathy [09:22]
- Things that allow you to create appropriate connections in your sales [10:41]
- The core piece of emotional intelligence [14:16]
\U0001f399 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
- Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10\xa0
- Episode 62 - A Simple Way To Sell That Captivates Attention - Listen Now: https://podcast.susanmcvea.com/a-simple-way-to-sell-that-captivates-attention/\xa0
- Episode 107 - What You Need to Know to Be Successful at Selling - Listen Now: https://www.susanmcvea.com/s1ep107\xa0
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- Episode 98 - The Secret That the Smartest Entrepreneurs Use to Scale Their Business - Listen Now: https://www.susanmcvea.com/s1ep98\xa0
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