Podcasts Business Master the Sales Game What It Takes to Create Premium Offers That Are In Demand and Sell Out Consistently

What It Takes to Create Premium Offers That Are In Demand and Sell Out Consistently

Published: March 29, 2022, 1:46 a.m.

Are you hearing \u201cpremium offers\u201d and wondering what it\u2019s all about? Premium is not only charging more for your offers. Premium is what you feel - the experience, not just what you see. Used incorrectly, your customers will think it\u2019s a sleazy sales strategy designed to charge more for the same old stuff. But used well? Companies that offer a premium service or product stand out from their competitors and use these offers to attract their top 1% premium clients. Today\u2019s episode we\u2019re talking about the three core elements of premium offers, whether you sell products and services, programs, educational services, consulting, or professional work. Let's dive in!

\xa0\xa0\xa0

Biggest Takeaways:\xa0\xa0\xa0

  • It's really important that you qualify and quantify what a premium priced offer is going to look like.
  • The amount that you charge has nothing to do with who you are or how you are.
  • Every invention that you have now and forever more, is a gift.
  • Your premium offer must solve a clear problem.
  • There is a higher level of care, consideration and criteria that allows premium clients to self-select. Price is only one of them. It\u2019s so much more than price alone.
  • It\u2019s important that you give what\u2019s needed in order to deliver the outcome and the results that you're promising.
  • There's almost always going to be somebody else who's going to charge more and less. The price is really irrelevant.

\xa0

Highlights:

  • The number one question that I get [01:29]
  • What your premium offer is really about [05:38]
  • The 1st Core Element of Premium Offers [09:42]
  • A real life business example [11:05]
  • The 2nd Core Element of Premium Offers [16:01]
  • Simpler is usually faster, but fast is not always good [20:02]
  • The 3rd Core Element of Premium Offers [22:29]
  • Why this is not about algorithms. [27:03]

\xa0

\U0001f399 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:



Calling all trailblazing Powerhouse entrepreneurs!\xa0

\xa0

Want to get my 1 on 1 help with a group of pioneers looking to elevate business success with your NEXT LEVEL plan?

\xa0

If you know the next level for you is a non-negotiable\u2026

Created in a completely aligned, customized to you way that takes into account your preferences, behaviours, existing AND new opportunities\u2026

Without dimming your shine, your sparkle or your brilliance\u2026

I invite you to apply for my Accelerator program designed to help you create your impact plan to change the world, without sacrificing your life or your business results and create sustainable, scalable income (hello next 6 or 7 figures!). One client said \u201cI would absolutely pay $50k for this. It\u2019s been life changing.\u201d\xa0

Click here: https://susan-mcvea.involve.me/accelerator-application



Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don\u2019t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you\u2019ll know exactly what you\u2019re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.

The best part? You can grab yours for a limited time for only $7 instead of $97! \U0001f4a5www.susanmcvea.com/consistentleads

Sponsored by:

Sales Mastery Society: Want to close $2,000 - $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. \U0001f449\U0001f3fc www.salesmasterysociety.com\xa0\xa0\xa0

\xa0

Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales \U0001f60a



  1. Selling to Her - grab my quick assessment to figure out how well you\u2019re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint - With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn \u201cI Can\u2019t Afford It.\u201d Into \u201cSign Me Up!\u201d - Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
    \xa0
  4. Top 5 Secrets To More YES\u2019es - Get the exact same secrets I\u2019ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream \xa0\xa0\xa0 clients. Grab your very own copy and start hearing more YES\u2019es on your sales calls.



Join Sell with More Ease:

If you're done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

\xa0

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

\xa0

Find out more about me here:

Facebook

Facebook Group

Instagram

Website