The Difference Between Persistent & Pushy
We are talking all about the difference between 2Ps. They are the difference between being persistent and pushy.
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If you\u2019re thinking, \u201cI need to follow up with people. I'm really scared. I don't know the fine line that I need to walk between being persistent or being pushy too often\u2026\u201c. I hear from my clients who are worried about being seen as that sleazy salesperson, simply because they're being persistent, right?
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They want to follow up. They understand that fortune is in the followup, but they don't know how to balance that and be pleasantly persistent without being overly pushy.
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In today's episode, we're going to break down the difference between these two states. Why one is so negative, and the other a much more positive state of being. That\u2019s the one that I want you to focus on.
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Biggest Takeaways:
- Sales take time. It takes time to build a pipeline. It takes time to build relationships.
- When you achieve your goals, it is not just about the money and the outcome of that money or the dollar value. It\u2019s really about that ripple effect that it creates with the people that you're here to serve. It allows you to be relentless in pursuit of that achievement.
- Instead of worrying about being pushy, think about how you can continually be persistent in the face of those obstacles and challenges. How you can be obstinate in continuance in a course of action in spite of difficulty or opposition.
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Highlights:
- Why being persistent is an important to have as a business owner [01:44]
- What persistence vs pushy really means [03:22]
- Sales is not a one-sided thing. How you can create a win-win situation for both you and your potential customers. [05:13]
- The thing that allows you to make offers not only from a money standpoint, but also from an opportunity standpoint. [06:39]
- How to be more persistent without being pushy [07:48]
- You need to be persistent because potential clients will need anywhere from 5 to 12, or sometimes up to 18 different touch points before they buy from you [11:50]
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