Selling to the Genders
I always say that selling is serving, but not every customer is the same, right? People have different personalities, perceptions, preferences and desires, but that\u2019s not all that influences when making a sale or negotiating with your client.
Did you know you may be upsetting or ignoring the gender responsible for the majority of purchasing decisions being made?
The truth is that old, outdated and very masculine sales methods aren\u2019t working anymore.\xa0
In today's episode we will talk about a very important topic, which unfortunately is often ignored or often unknown. Let\u2019s dive into how to sell to the genders.
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Biggest Takeaways:
- As a business owner you need to understand there are gender differences in how people buy. Selling without this consideration is isolating buyers.\xa0
- Women don't want to ask permission, women want to collaborate. They want to bounce off ideas and look at things from different perspectives.
- Genders are different and have subtle nuances.
- Your branding on your marketing collateral is not the only way to get more sales (AKA pink doesn\u2019t make you sell more to women).
- Selling to different genders doesn't mean you have to change your\xa0personality. It means that you must know how to deal in different ways.
Highlights:
- The Traditional view on how to sell\xa0[02:58]
- The Male Dominant View that is Not Appreciated by Your Female Audience\xa0[04:39]
- Real Situations: How to Deal with Different Genders\xa0[05:51]
- Who Controls Money spent in Today\u2019s World?\xa0[08:33]
- Sometimes You Must Step In\xa0[10:30]
- How Women/ Female like to Sell [13:24]
- How Women/ Female like to Buy [14:48]
- The Difference in Mindset between the genders [19:00]
- The Free Resource that you need to Know [22:59]
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Resources to Help You Master The Sales Game!
They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales \U0001f60a
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Join Sell With More Ease:
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Send me your burning questions:
Send me your questions\xa0and I will profile you here on an upcoming show.
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