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Welcome back to the Martial Arts Business podcast with your host Gordon Burcham. In this episode, Gordon gives you the essential skills, and top tips to make Facebook Live videos an essential part of your marketing strategy. Live videos get the best engagement on Facebook so can\u2019t be ignored. Gordon goes through how you can leverage your time effectively to create live videos that increase your engagement reach and build a deeper connection with your customers.\nKey Takeaways\nVideo Is An Essential Aspect Of Your Marketing Plan. People's behaviours are changing in how they interact with Facebook videos. There is vastly more engagement with video because there is a deeper connection with you as opposed to text and images. Facebook promotes live videos more than images and texts.\n \nLive Video Is The Next Level. This is the next level, as it gives people want they want. This is a world of instant gratification. Live video gives people an instant connectiond an immediate response.\n \nYour Creating A TV Channel. Your Facebook page is your own TV channel. It\u2019s important to concentrate and focus on what your broadcasting. Live videos overcome the biggest barrier in marketing, gaining trust in the customer. They build a deeper connection with the customer and your current members.\nCustomers Want More Information. People are more sceptical in how they navigate markets now. Making lots of live videos mean that they can experience your classes, meet your staff and yourself before they buy a membership. This means that you will be gaining more and more people who like you. They can try before they buy\nThe More Real You Are, There Will Be A Better Connection. You can\u2019t please everyone all of the time. People like consistency, for example, the Martial Arts school needs to be the same in real life as on the video. Be nice and welcoming but concentrate on that consistent offer.\nThere Are Lots Of Different Types of Videos That You Can Offer. You can offer tours of the school, testimonials, case studies with your members, and welcome videos. Introducing yourself and the team, and showcasing what you do consistently can be a great way to gain enquiries.\nLive Videos Are Great For Retention. We notify anyone we are recording beforehand. Some parents don\u2019t want them and they are opted out. Members who are videoed are like TV stars, they share it with their friends and are proud of what they have learnt.\nTop Tips For Live Video.\nMake sure that everyone knows that you are going live.\nPeople watch back on live videos so you can reuse the content.\nMake your video at least 2 minutes.\nMove around and interact with your members.\nAlways have a call to action at the end of your video.\nRemember anyone can learn to do this.\nYou can edit the video afterwards.\nYou can target specific content to the people who have watched the video afterwards.\nBest Moments\n\u2018There is a deeper connection to video.\u2019\n\u2018We buy from people.\u2019\n\u2018If you were offered facebook twenty years ago we would have taken it instantly.\u2019\n\u2018People trust live video the most.\u2019\n\u2018Live video allows people to try before they buy.\u2019\n\u2018You have to be consistent and persistent with your videos.\u2019\n\u2018This is a cheap method of marketing.\u2019\n\u2018It takes no more time, than delivering your class normally.\u2019\n\u2018It\u2019s great leverage of your time.\u2019\n\u2018It\u2019s way more powerful than any picture ad.\u2019\n\u2018You have to play the long game with facebook.\u2019\n \nVALUABLE RESOURCES\nWebsite: http://www.mabusinessmastery.com/\nABOUT THE HOST\nGordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000\u2019s of Martial arts schools grow and has over 20 years experience running martial arts schools.\nGordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched hi